«The matches are not won by the best players, but by those who are more confident in what they do.»

 - The keys of the success of Simeone’s team.

- How to get motivated to get excellent results from adverse conditions.

A coach is hired to win championships. A businessman or manager has to get results. If they do not, they lose their jobs or have to close your business. Both need to have a team to achieve the targets set in the annual budget, whether titles or benefits.

Pablo Diego 'Cholo' Simeone, former player and current coach of Atletico Madrid, explains in this book, written with the collaboration of journalist Santiago García Bustamante, the values ​​that have guided him in his life and career, the keys to motivate and lead teams, the decalogue that he follows to transmit its winner gene based on effort, talent and confidence. 

It has happened in other equipments coached by him, and most recently at Atletico, despite his youth and relative inexperience as a coach: In just nine months of work he achieved a team so motivated, that the players went from a low self-esteem to win the Europa League and UEFA Super Cup.

«The matches are not won by the best players, but by those who are more confident in what they do.» This is one of the favorite phrases of Simeone. The Decalogue printed in their DNA is applicable to sport, work, life and teachs how to find inside yourself the attitudes, values ​​and strength to get what you want.