Business equals to service. A business is, first and foremost, a community of people serving others in order to satisfy their most important needs. But what makes a business work? Is there such a thing as ‘the perfect business’? By examining some fundamental organisational issues such as business ethics and culture; corporate social responsibility; meaning of work; sustainability; stakeholders; the mission, vision and purpose of a company, this book explores the reality of a complex system created by and for the people. Aimed at company directors, entrepreneurs, employees everywhere and students of Business Administration interested in the keys to business success, the author will guide us along the path of the good company: one that is ethical, responsible, sustainable and profitable.

Key facts:

• A very useful title for Business Administration students or students of other related subjects who wish to gain an in-depth knowledge of the business world.
• The author is one true eminence in both the fields of economics and the business world.