The invention of the bike

The invention of the bike

La invención de la bicicleta

By: Jordi Nadal

144 pages

It is an inherent condition of existence that living implies learning how to sail on waters of constant change. When we least expect it, our lives can take a sudden turn. In 2020, the year of the perfect storm, Covid-19 crisis has made apparent that we are facing one of the most severe challenges we have ever experienced as a society. Faced with an emergency situation that no one could have ever predicted, there is no other choice but to get out of it giving the best of ourselves, demonstrating our ability to absorb its impact, if not fix it. In this book on living from adversity, Jordi Nadal invites us to respond, decide and assume with courage the challenges that the future imposes on us, not getting more alarmed than necessary in doing so, in order to avoid the fear that paralyses us and being able to overcome the difficulties in the best possible way.



Jordi Nadal

About Jordi Nadal

Jordi Nadal was born in Lliçà d’Amunt (Barcelona) in 1962 and holds a degree in Germanic Studies from the University of Barcelona. In 1998 he completed his studies in Stanford Professional Publishing Course.

He began his career at Vicens Vives and continued at Herder (Germany). Among other positions, he has been director of EDHASA, editorial and publications director of Círculo de Lectores, consultant at Random House in New York, general director of corporate development for Spain and America at Grupo Plaza & Janés and assistant director at Ediciones Paidós, as well as Deputy General Manager at Planeta Agostini Profesional and Formación.

He is co-author of the book Meditando el Management… y la vida (Planeta, 2007, Plataforma Editorial, 2012) and Libros o velocidad. Reflexiones sobre el oficio editorial (Fondo de Cultura Económica, Madrid and Mexico, 2005), and author of Todo tan cerca (Poliedro, 2005) (translated into 6 languagues), El paraíso interior (Plataforma, Editorial, 2011), Todo lo que tengo es el silencio (Estrella, 2020), Libroterapia (Plataforma, 2020) and La invención de la bicicleta (Plataforma, 2020).


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