«Sergio Fernández opens up the doors to this essential learning experience for all entrepreneurs; clearing up the avoidable past mistakes.» FERNANDO TRÍAS DE BES, co-author of Good Luck.

There are many people who work as employees feel no passion for what they do, that  work simply in order to get the monthly salary. Meanwhile there are entrepreneurs, people that have set up a company and that generally go through all kinds of problems, excesses and dificultéis until, if they do actually manage to get by, see their dream come true. In Spain, more than half of these business dreams fail in the first year and only fifteen percent last more than five years. You have a book  in your hands which both informs and gives tips on the most common, key mistakes that entrepreneurs make. If it is true that one’s failures make up the greatest learning experience, then this book is the perfect trainer.